In recent times, many companies in the fashion industry have noticed that college students are constantly looking for the perfect fashion trend as long as it is offered at the right price. College students are actually buying more fashionable clothes than any other generation. One factor to this is that college students today are in a generation that has acquired its fashion knowledge from reading online blogs, watching celebs and browsing the internet. This means that when it comes to anything trendy, college students will possibly never err. According to Ariane Slinger, the life of a modern college student has changed enormously.
For a college student, scoring well and looking good are two important priorities. However, the biggest challenge that faces college students is money. Most college students depend on their parents and many do not have a steady income for buying cool and trendy clothes. The good news is that unlike years ago when fashion shops that sold trendy clothes were scarce and prices for those clothes were high, today college students have unlimited choices when it comes to shopping for trendy clothes. As far as buying trendy clothes is concerned, college students do not have rival. According to Ariane Slinger, globally, college students are in a generation that is open to trying out different things.
This is a generation that can easily embrace vogue designs, textiles and colors. Companies in the fashion industry now suggest that on a monthly average, a college student is more likely to spend less than $70 for fashion clothing. Since this amount is low, Ariane Slinger suggests that in reflects on the grandness of affordable fashion clothing. In order to capture this market, companies in the fashion industry need not just offer affordable fashion clothing, but also market their offerings in the best possible ways since the old-school forms of marketing no longer interest college students.